When ADHD Goes Viral: Social Media and Misinformation (Commentary) 

 ADHD in the News 2026-05-28


Since the pandemic, the rise of ADHD content on social media has been meteoric, from the emergence of TikTok and short-form videos (anywhere from 15 seconds to 3 minutes) discussing ADHD, to “infographics” on Instagram. In 2021, TikTok videos with #ADHD were at 7.1 billion views. As of July 2023, #ADHD had 28.2 billion views on TikTok and 3.6 million on Instagram. The pandemic itself — with its resulting isolation, disruptions in routine, increased stress, and more time online — led to more claustrophobic self-examination and increased awareness of ADHD.