It’s game on for Akili as it launches digital campaign for first FDA-approved ADHD video game
Akili’s newly launched treatment for ADHD is a prescription—but not a drug. It's a video game. And the company is taking a fittingly digital approach to launching the first-of-its-kind FDA-approved product. The company's consumer marketing campaign for the EndeavorRx game centers on social media, while its distribution relies on a digital-first model. The consumer campaign, “Made for the Mind You Love” is debuting on Instagram, Facebook and TikTok, while the company considers Snapchat and other paid media.