KEY POINTS: The widespread medication of children has been criticized as an improper form of social control and intolerance of children's differences. ADHD and medications are no longer conceived in terms of bad behaviors or control but in relation to self and deficient self-management. The new conception did not arise from any new discovery but from a changed understanding of what it is to be “normal.” When the promise of medication for children is to realize a better, more successful version of themselves, it is hard for parents to argue.